Emerging Architecture presents buildings and projects by riccione, Holz Box Tirol, one room huber/meinhart, franz sam, Feyferlik / Fritzer, weichlbauer/ortis, AllesWirdGut, PPAG Anna Popelka Georg Poduschka, RATAPLAN and pool. The third volume in this series complements the first two by forming an “Austrian Trilogy” which, on the basis of the work of the thirty teams presented, succinctly delineates the varied and profound production of a younger generation of architects working between Vienna and Vorarlberg, Tyrol and Styria. The perspective will be widened in the volumes to come by including buildings and teams from neighbouring countries. The motto, “Beyond Architainment” underlines the general strategy behind this selection. Emerging Architecture is not looking for spectacular novelties. Press coverage of architecture is nowadays dominated by the hysterical propagation and adoption of styles and slogans in the sense of media's recourse to the “economics of publicity-seeking”. This naturally provokes contrary views. Emerging Architecture is in this sense not a fashion show but a shop window for architecture that rejects the evident. The reality underlying the architecture shown here is not what fills the room so photogenically, but primarily what these rooms set in motion in the flux of life, utilisable in a concrete, sensual and enduring way.